Proposal announced for Tullamore Distillery to become the new home of the Tullamore D.E.W. visitor experience

Press release issued by William Grant & Sons

William Grant & Sons plan to upgrade its Tullamore D.E.W. visitor experience with existing visitor centre expected to close

William Grant & Sons have announced plans to move the Tullamore D.E.W. Visitor Centre to its state-of-the-art distillery next summer, creating a premium whiskey tour and experience.

The company’s appetite to showcase the distillery as the centre-piece of the tour, as well as the impact of the Coronavirus pandemic on the tourism industry, will mean that the current visitor centre is expected to close its doors next month, with 14 jobs at risk of redundancy.

Irish Whiskey Magazine - Tullamore DEW visitor centre

Since opening in 2012, the Tullamore D.E.W. Visitor Centre has become an established tourist attraction in Ireland, welcoming 35-40k visitors every year.

Over the last few years, William Grant & Sons have invested more than €100 million to bring together the malt, pot still and grain whiskey production to one location in Tullamore. The Tullamore Distillery currently employs 90 people and William Grant & Sons’ commitment to the region is expected to continue through its plans to further enhance the visitor experience on-site at the distillery.

Garry Moore, the Tullamore site leader:

“Through our plans to relocate the visitor experience to the distillery, with its new state-of-the-art facilities, we will be in a better position to provide a new rich and immersive experience for our visitors.

 

“We remain committed to the town of Tullamore and, through our proposal to create a new visitor experience, we look forward to continuing to do our part to boost the local economy in the years ahead.”

 

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